Blog
Marketing Is a Marathon, Not a Sprint
February 20, 2026
Here’s the thing: I am not a naturally gifted runner, and honestly, I’m very at peace with that. I run for the social aspect, the community, the vibes. A lot of my friends run or are involved in various recreational […] Read More
Attention Isn't Love: What Brands Get Wrong About Engagement
February 20, 2026
Let me tell you something that took me longer than I’d like to admit to fully believe: engagement is not the goal. I know, I know. Every client deck, every platform update, every marketing conference is telling you to chase […] Read More
When Red Flags Wave: A Case Study in Knowing Your Worth
February 20, 2026
There’s a business story I need to tell you. Not because I’m bitter (okay, maybe a little), but because the lessons I learned are too valuable not to share. This is about red flags, self-respect, and what happens when you […] Read More
Andrea Henderson
January 9, 2026
Andie is a graphic designer and marketing professional with a degree in Marketing & Communications from Indiana University of Pennsylvania. Her work blends creative design with strategic thinking to produce marketing that is both visually compelling and results-driven. Her full-time […] Read More
Jada Atkins
January 9, 2026
Jada is a 2022 graduate of Mercyhurst University with a degree in Fashion Merchandising and Marketing. She combines her passion for fashion, creativity, and emerging trends with a strong foundation in marketing strategy to create social media content that is […] Read More
My Journey Through HubSpot's Sales Hub Software Certification
December 12, 2025
Just wrapped up HubSpot’s Sales Hub Software certification, and honestly? It completely changed how I approach sales. If you’re thinking about diving into this certification or curious about what modern sales actually looks like, here’s what I learned that’s already […] Read More
Should Your Business Speak Up? A Guide to Social Media During Complex Times
December 12, 2025
Introduction Social media has transformed how businesses communicate with their audiences, but it’s also created new challenges around when and how to engage with sensitive topics. In an era where major events dominate headlines and social feeds, business owners face […] Read More